Ask HN: I want to bootstrap a business. What books should I read?

4 points by microman 10 years ago | 3 comments

I'm a programmer who want to start a business (app or service). I have a potential partner to work with. I want to bootstrap. What books should I read?

gavine 10 years ago |

Since you're a programmer I think you'll like 'Hooked' by Nir Eyal (with Ryan Hoover) about building habit-forming products. It's very accessible, actionable and basically compressed my 4-year UX design college education into a couple hundred pages.

@cdvonstinkpot great suggestion! Huge fan of Seth Godin.

davismwfl 10 years ago |

Crossing the Chasm, 3rd Edition. It really is a good book and helps people that are new to marketing and product development to understand the product adoption and how it differs at different times etc. They keep updating it which is another reason I like it.

cdvonstinkpot 10 years ago |

Seth Godin: "Purple Cow" & "All Marketers Are Liars"