"But we also believe the Web needs a diverse set of revenue sources, and advertising is an important option that should be open to publishers who want to use it. So rather than blocking ads outright, EFF’s aim has been to incentivize better behavior by advertising companies. ... Adzerk provides ad serving infrastructure to Reddit, BitTorrent, and a number of other high profile sites. They will be offering the ability for any publisher using their platform to serve ads that respect Do Not Track requests. If publishers choose to deploy such ads, they will not be blocked by default by Adblock, Disconnect, Privacy Badger or other coalition members."So that's the EFF selling out. Ad spam is fine, as long as the ad spammer claims to comply with some privacy policies, and ad blockers shouldn't block EFF-approved spam. Expect "contributions" to the EFF from ad companies.