The Cost of Mobile Ads on News Websites(nytimes.com) |
The Cost of Mobile Ads on News Websites(nytimes.com) |
At one point the huge org I worked for blocked all ads for local newspapers. Not because we hate ads, but because they were frequently used to deliver malware, and in one case malware suspected to be targeted at our organization.
We called the media outlet and even offered to help, but were rebuffed. So screw them I say.
> The data does not account for text compression, which reduces the size of text files.
I feel like this hugely downweights the differences, HTML and JS compress very well so this means images and other Ad data really take a huge chunk of the bandwidth.
So the net improvement of an ad blocker may be even higher than stated here.
Not only are there multiple browsers that block ads on android (including firefox, Adblock Browser for Android, nochromo). There are also non-root apps that block ads in other apps by using an on-device proxy (ad blockplus, adguard). There are also very powerful root apps that remove ads from browsers and apps (such a minminguard, which eliminates app ads entirely so that it doesn't even leave behind an empty UI box).
Viewers rebel, ratings drop, and directors quickly ban such perversions of their art. Its not sustainable. Will you read articles on HN that are half ads? Neither will I.
If you go to nfl.com to watch a 30 second play you will end up watching a commercial first. Super annoying !!!!
First they came for the computer game developers, and I did not speak out— Because I was not a computer game developer.
Then they came for the Musicians, and I did not speak out—Because I was not a Musician.
Then they came for the the film makers, and I did not speak out—Because I did not make movies.
Then they came for news—and there was no one left to speak for me.