Interesting concept but I cannot stand Mic.com's concept of infinite scrolling. If I want to be bombarded with content that is of seemingly loose relevance, I'll peruse my spam folder.

I'm sure it captures some interest, but I would imagine it's difficult to convert that interest into a repeat visitor since there is no abstract to the content. Does this practice work? Where's the satisfaction of getting to the bottom of the page - it's like this site was designed for people with ADHD.

I just keep a bottle of caffeine pills at my desk. They cost pennies per pill, don't yellow your teeth, and take almost no effort to consume.

There is just something about that morning cup of coffee though!