It's been that way since the day it was announced.

Google has been promising it doesn't put it's own results first[1]. But this fly's in the face of that, and it feels disrespectful, I'm forced to see a result which deserves no where close to page 1 because google wants to promote it's brand.

[1] http://www.engadget.com/2015/03/20/ftc-report-google-search-bias/: "While the FTC didn't sue Mountain View for its anti-competitive practices, it got Google to promise to change its ways."