Using predictive analytics to reduce churn(madkudu.com) |
Using predictive analytics to reduce churn(madkudu.com) |
One can build a model to predict churn from those independent variables (e.g., by just adding them up), but then there's out-of-time and out-of-sample validation, monitoring, and other boring, but important things.
And we like the "boring" things. But I don't see why doing univariate analysis doesn't deliver on the promise of the post. Contrasted with guessing, that is.