I don't disagree. Companies always need to issue press releases in conjunction with an announcement, but too many older companies (mine included) too often lean on them like a crutch.

If IBM wants to stay relevant, they need to start controlling how things like this are announced and branded. IBM actually has a cool set of offerings here, but it's obscured behind a collage of unfamiliar names like Bluemix, OpenWhisk, Kitura that belongs to a group called IBM MobileFirst Offering Management.

With a barrage of names like that, it reeks of a group that's going to be reshuffled and rebranded into something else 1-3 years from now.

People want one name and one comprehensive page. If you want to attract Swift developers to use Bluemix, then direct them to something like this: https://github.com/ibm-swift/kitura

Developers these days want one name that they can google, download the bits, and get started in under 5 minutes to see if it's something that's worth their while.

As a Java early adopter, I saw many jump to it thanks to IBM's adoption.

Assuming this might have a similar effect, Oracle should better speed up those value types and AOT compilation improvements.

I transitioned from Python to Node and from Node onto the whole stack. I think a lot of people did this.

There are presumably still a lot of people that see benefit in being able to write one programming language across their whole stack.

Just like not everyone using node started as a frontend js dev who transitioned to server side, if Swift continues to mature on the server there will be people who use it who didn't start as iOS/Mac devs.