Speaking of marketing... At 19 points with 0 comments my suspicion is that this article is an engineered "content marketing" effort on the part of Amplitude :)
That's probably true. However, this is one company that has really nailed product from the get-go. I’ve tried numerous other analytics platforms and I couldn’t be happier with their service.
CEO of Amplitude here, there hasn't been much in the way of how to use analytics to systematically improve your retention- hoping to change that today. Happy to answer any questions.