This was a hard day for us at Optimizely but it was even harder for the individuals directly impacted. I want to reiterate that I chose to share this publicly because I care deeply about the individuals affected and believe the world should know that this decision was driven by factors outside their control and shouldn’t be viewed as a reflection of their performance.

Was this created using a new-age corporate bs buzzword generator? "Optinaut"? COOD (Control Our Own Destiny)? Oooh, better trademark that genius mantra!

How about sharing with the world how you've personally written letters of recommendation for each one or how much severance you're paying these 40 employees who were sooo vital to your, ahem, journey? Because if I was one of the laid off, this public "I'm not a bad guy—honest—it's not their fault" means nothing and helps no one.

http://sebpearce.com/bullshit

I question the need to use the word "journey" 10 times in this post.