A few quick thoughts for context: --- For only $30 / month, we’ve created a full service health ecosystem, which includes a $50 starter kit, a 24/7 wellness hotline, unlimited classes, a personal coach that helps you optimize your fitness.
--- Justin and I are both engineers. Justin is a coach and I am a fitness consumer. We built this to be a perfect solution for coaches and consumers. We know what coaches need to teach well and and what consumers need to workout well and so we built that solution.
--- Lots of streaming and DVD services already exist, but these are all a ‘one-way street’, so the instructor can’t see any of the participants, which is dangerous and delivers suboptimal results. Many of the new ones are trying to retrofit the same type of experience with different delivery channels (dvd, streaming, mobile, etc). None of them are very fun or engaging. Many celebrities are now trying to pump out even more videos or streaming services. They can’t grow with you, and generally don’t help you learn new skills. BODY does.
--- Our program is a combination of HIIT (High Intensity Interval Training) and functional training. Why is strength / functional training so important you ask? In a recent study (link below) overweight subjects were assigned to three groups: diet-only, diet plus 30-50 minutes of pure aerobics, and diet plus aerobics plus weights. The diet group lost 14.6 pounds of fat in 12 weeks. The aerobic group lost only one more pound (15.6 pounds) than the diet group. The weight training group lost 21.1 pounds of fat (44% and 35% more than diet and aerobic only groups respectively). Basically, the addition of aerobic training didn’t result in any real world significant fat loss over dieting alone. However, the addition of resistance training greatly accelerated fat loss results. (http://www.t-nation.com/training/hierarchy-of-fat-loss).
Ask me anything! If you have any private comments or issues, don’t hesitate to email me at daniel@getbodyapp.com. Feedback is appreciated!