I saw a comment on another post that captures the 'nature' of Medium quite nicely.

Medium, somewhere between half-baked and well-done.

Considering the sheer number of 'self-promotion disguised as content' and 'Dear whatever subject I feel like complaining about today', or 'Dear Dear response to complainer' posts, I wouldn't consider it a good Medium (pun intended) for any content that matters.

Unless, of course your business is shameless, thinly veiled native advertising.

No. Why would I do that and contribute to boosting the search relevance of medium.com instead of having content on my own domain where it helps make my own company more discoverable? We're actually in the process of moving off a 3rd party blog platform and onto our own self-hosted blog server now, largely for that reason. We want our blog tightly integrated with our main site, not sitting out in nowhere land as some disconnected island.

Not anymore. They're pretty awesome as far as functionality goes, and content used to be great, but sadly their reputation for content is in a steep decline, probably though no fault of their own. So these days, especially when money is on the line, I'd avoid associating reputation with a medium.com domain.

Fwiw, this article about 37Signals moving their iconic blog to Medium is worth a read.“Signal v. Noise moves to Medium” https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8...

Yes ,I think medium is good platform .I was read too many blogs in medium.

If you are looking to establish your brand as relevant, it's a poor choice. It's hard to take Medium seriously as long as they are designed to troll for (and track) reposts by adding fake fragment identifiers to all of their URLs (which they also use to defeat dupe detection). Legitimate venues don't need that kind of evasion.