How to #stopTrump with A/B testing(blog.naytev.com) |
How to #stopTrump with A/B testing(blog.naytev.com) |
I'm not convinced that works. He has done a fairly good job of showing there's a strong correlation between "any kind of exposure, good or bad", and success.
You run the risk of doing the exact opposite of what your goal is.
[1] In other words who is the fool at the table.
"The funny thing is that even a critical story, which may be hurtful personally, can be very valuable to your business....But the point is that we got a lot of attention, and that alone creates value..."
That, of course, in addition to his several decades polishing his messaging techniques in the public eye (some people would call them click-bait techniques, but whatever).