Most of the time, the founder are the only ones who give a shit about their own products. Most of the time, we can't get early adopters from our social circle, and the majority/laggards will only take note of your product when it become wildly popular.

What if we have early adopters for hire: - these people have some interest with what you are doing, and agree to be paid to be early adopters - they will give you user feedback and become beta testers - they will promote your product to their friends and followers once they are satisfied with your product - they will write blog post or video to talk about your product