It doesn't mean anything if you don't know how to ride the wave:
1. Winning #1 makes you more "newsworthy" (guessing, working currently on PR).
2. it’s a milestone for a company and it makes for good social proof.
3. This launch gave our bottom line a boost.
4. Winning #1 place means that on a certain day you had the most votes.
5. We made some good connections with influencers.
In the end, winning means nothing if you don't continue to push with a defined planned to tap on that success.
H.