This article is an example of research done in a very surface manner, and where pre-judgments were decided on and the facts bent to meet the judgement.
They control piracy by keeping costs low and pricing at a level that makes it uneconomical to pirate. That's it.
or make profits through sales of movie tickets by giving a better theater experience (air conditioning vs. no air conditioning) Some of the movies are already doing that with IMAX and 3d technology.