The phrase: "It's permanent" lacks vision.

It's altogether reasonable to imagine a technology that can and will remove greenhouse gases from our atmosphere, soil, and water.

In fact, there are research efforts underway to this effect as I write these words. This doom and gloom attitude is very likely exacerbating the root cause of what ails our understanding of how to combat the issue.

Perhaps if a more hopeful, unified understanding of what we as a society are doing (!) was spread by modern media, we could then determine what steps to take in order to fix said issue.

Let's remember that: yes, 400 ppm sucks, and yes, climate change is a problem because of greenhouse gas emissions, but also let us remember that we have scientific understanding to relegate the negative aspects and effects if and WHEN we decide to work on these issues with a more focused mindset rather than the aforementioned doom and gloom.

Would it not be more effective to focus on what is possible via concerted efforts rather than what those who benefit from click-throughs do to enjoy larger ad revenue?