> US consumer law allows suing everybody in the supply chain
IIRC, US consumer law requires the consumer to be the victim. (IAAL/NY, but not practicing) This restriction is called privity – the exceptions to privity are narrow, and no exception comes to mind here.
In this case the primary victims, the online services, are third parties, with any consumer recourse blocked by privity.
These third parties arguably have a couple options, though. The first and perhaps most theoretically interesting is the "class defence", the procedural complement of a "class action", where a few people (the third party online services) can sue multitudes (owner-operators responsible for malicious devices on the Internet) in a single process. Were such a case brought forward, these consumers could sue the manufacturers for indemnity. While as a litigator this makes the most theoretical sense, and this procedure exists in at least one jurisdiction I know of, I have never seen it tested.
Arguably a better option would be for the third parties to sue the manufacturers for negligence, based on the obligation that the manufacturers have to the public.
Any litigation is fraught with uncertainty though, not least of which is having a member of the judicial bench who is capable of properly evaluating the facts (which is not to say they are not out there, but they remain rare).
Like most externalized costs, the recourses of affected individuals are slim and ineffective.
> If Homeland Security tells the Consumer Product Safety Commission this is a national safety issue, the CPSC can order a recall
Proper regulation is a better choice, IMHO, though I don't know what the best process might be.