The IAB (digital ad trade group) is proposing a new standard called LEAN in response to ad blockers. These ads are supposed to be non-invasive. The public comment period has been extended to Dec 22. This is the public's chance to shape the standard before you start seeing these EVERYWHERE.

Send your thoughts to newadportfolio@iab.com

Full guidance is here: http://www.iab.com/wp-content/uploads/2016/10/IABNewAdPortfo...

A partial list of proposed ads:

1. Flexible ad sizes - https://www.iab.com/wp-content/uploads/2016/09/new-ad-portfo... Replaces fixed pixel banners

2. Vertical video - https://youtu.be/ODIqEGJmWjw?t=13m31s NOT user-initiated

3. 360 images - https://youtu.be/OgdGkAxzZaY User-initiated

4. Outstream video - https://vimeo.com/193523156 NOT user-initiated Will autoplay on all wi-fi connections

5. Interstitials - https://youtu.be/ODIqEGJmWjw?t=32m13s NOT user-initiated

6. Mobile adhesion banners - https://www.iab.com/wp-content/uploads/2016/09/new-ad-portfo... These stick to the bottom of the screen as you scroll

Under consideration but implicitly endorsed

7. Scrollers - https://youtu.be/A-jTMJMh4sU