Thanks! We specifically designed it to remove the barriers and costs that come with starting up, especially for first-time founders who may not be aware of all the bases they have to cover.
Hey, Andrew from Gust here. Thanks for asking! Stripe Atlas has some of the same functionality but it's just designed for the first step of the process. In addition to incorporation, Gust Launch helps you through the company formation process, includes cap table management, and also gives you bookkeeping and tax services. It handles your accounting/bookkeeping needs and offers other ongoing support on top of the legal advice and bank account setup that Stripe Atlas offers.
Good question! Most of the tools and services included are ongoing, rather than one-time. We designed Gust Launch to support your startup through its entire lifetime, and many of the things you need (like legal advice, bookkeeping, tax prep, and cap table management) are ongoing for that reason. Aside from the incorporation, basically everything else included in the product is subscription-modeled by other businesses that solely offer that one piece of the product.