I'm sure there are 100 other gaming start-ups salivating at the opportunity to take Zynga's place as a tightly integrated gaming platform at Facebook. Not that I think this would be bad for Facebook -- I blocked all of Zynga's apps a long time ago -- but much like Apple, Facebook is pushing hard to build the best monetization strategy it can, and right now, Facebook has the ear of the masses. It has to leverage that every which way from Sunday in order to turn a profit.