> Also, when talking and comparing brands and their recognition and importance in a global sense, curl is of course nothing next to Mozilla.

You're too humble, Daniel. cURL might not be on the lips of of the general public as much as Mozilla/Firefox is, but curl is an important piece of code touching the lives of probably everybody, whether they know it or not.

This is such a non issue that it didn't even warrant the blog post.

For prior art of using :// in branding, here's the IT consulting company I used to run in the early 2000's: https://www.sunesis.com.au/

They haven't changed their website since I sold out in 2003, quite an astonishing thing for a website.

You can see, though, that the graphic designer got a bit confused and reversed the order to //:. He insisted on leaving it that way because design reasons.

> I'm Daniel Stenberg, lead developer of curl and employed by Mozilla.

Nice to see them making it clear that there's no conflict at all. Is it just me or does the "L" in curl's logo look too much like a "1"? I think a font with an "L" that's curved like an "S" would be more distinct and would match the monospaced look.

Wow, people are really hating on this in the comments. Makes me wonder, are there any examples of new brand identity that has been generally well received at first?

The big things I remember is Uber, Instagram, Google and Yahoo, and I don't remember those being followed by any nice words.

Looking back I consider both Google and Yahoo to have been an improvement. I'm on the fence about Instagram. Not sure if I like the new one, but also not sure if sticking with the old one would make the service look dated. I still think Uber is really bad.

TIL that curl _had_ a logo. I've been using it almost daily since quite a while... but apparently never visited the project website after the new logo / wordmark of curl.

BTW, Mozilla's logo is a bit smarter, by using the colon instead of an "i" and the slashes instead of two "l"s. In hindsight, they picked the right name in 1998 for this logo.

I'v read it as "hurts" and reading the article couldn't understand whether it was a sarcasm or what. Then I thought HN headline was wrong. Then I re-read it as hearts :)

curlill hearts moz

they're just trying what other ideas such as nations are already doing, it's called nationalism, well this is browseronism, they are asking us to love the browser, it's gonna be a little bit harder since we wasn't born in Mozillandia, that would help then you could tell people about their ancestors etc.

This is so romantic ;)

At least curl is not using symbols for leetspeak.

Until in 5 years, Mozilla sues Curl.