I'm excited to announce the public release of Strong Analytics' new product, Optimail.io. Optimail uses AI to send, manage, and optimize your drip email marketing campaigns. It's a replacement for complex decision trees, A/B split tests, and hours spent staring at your screen trying to make your email campaigns more effective.

After my first software business was acquired, I began my PhD in Cognitive Science at Northwestern University, where I was trained in statistics, research, machine learning, and experimental design. It was a blast! I met some amazing people, and I found the ideas I got to think about every day very exhilarating.

But what excited me even more was the possibility of integrating what I was learning about (machine learning, AI, optimization) with what I'd spend my life to that point building — software that helped people grow their businesses. So, I left academia and, together with a couple of fellow PhD friends from graduate school, have formed a data science development and consulting firm, Strong Analytics, and we are now launching Optimail as our first product.

If you do get a minute to check it out, I'd love to hear any feedback you have!

We were lucky enough to use the tool during Beta. It was super easy to use and dramatically helped us improve our email marketing. We'll be customers for a long time.

What a compelling and sophisticated tool. Can wait to use it!