This. This article touches on a number of the points I've made to friends in the last couple of years. I've had a growing sense of dread about what the world will look like when such tools become easy to obtain and produce powerful results. Every time I read a new research paper, I was both in awe at the pace at which things were moving, and scared that it looked like it would happen in the very near future.

We will reach a point within the next decade or so in which photorealistic video of just about anything you want will be trivial to create. That will have enormous benefits to many people in a creative sense, but will usher in an era of disinformation the likes of which our world has never seen. As the article states, what we are seeing now truly is the tip of a very massive iceberg.

What terrified me most when I thought about it, is that I couldn't think of a way to stop the end of Truth from happening.

The corollary to this is AI that can detect fake/fabricated items such as those this article describes. Software that can identify inconsistencies or artifacts indicative of unauthentic media.