Whoa. Your pricing is way out of whack.

As soon as I hit the page, every good thought I had about your service went down the tubes. It looks like you'll nickel and dime me around every corner. It's crazy complicated. Not to mention it seems expensive.

In my opinion, it should be $9 per month and you just get it all, done deal.

SECOND...

Are you eating your own dog food here? Why couldn't I find your feedback site for your site?

Nice work, congrats on getting it out there.

First question: What are the advantages of using this over uservoice.com?

They have a huge lead so I think you're gonna have to be a LOT better in some way if you want to catch up. Would love to see you highlight this difference on the homepage if you have a good one.

Also, this may just be me but the pricing page feels overwhelming and I'm not a big fan of ala carte pricing in general. Would prefer to see just 3-4 plans based on volume. But I noticed someone else here said the opposite, so this may just be me.

Selecting the features seems complex and very alienating for less geeky customers.

"Idea Tagging"

Okay, the average user has no idea whatsoever of what you're trying to sell. He clicks for more information.

"Allow your users to tag ideas. Top tags are optionally displayed in a tag cloud widget you can drop into your layout."

Now there's more questions than answers.

I'd suggest that you'd keep in mind these two valid concepts:

- Design for people who don't read http://www.joelonsoftware.com/uibook/chapters/fog0000000062....

- You can't tell people anything http://habitatchronicles.com/2004/04/you-cant-tell-people-an...

The site doesn't do a very good job of telling me what it does.

After scanning for several seconds, I'm now aware that I can "Listen, react and retain". None of those are things I need to do right now, so away I click...

Now if you'd started off with saying something about the fact that you're for businesses and that you do customer feedback (instead of sort of whispering it up top), then we'd be getting somewhere. You see, my website might actually need to listen, react and retain stuff.

So yeah, it's pretty, and it gets a message across. Unfortunately the message it gets across is not parseable without some forknowledge of what your site does.

Here's a quick counterexample from a site I'm building right now:

http://www.fairtutor.com/

Give that link 5 seconds, then come back here and let us know if you can tell what the site does.

I couldn't find your demo/feedback site link, and it wasn't until I got back here to complain that I saw that you do actually have one. Went back to the site and still it took 30 seconds of hunting (and another minute to notice the one up top in the little bubble). Nobody off the street will give you that much time. I'd make it as big a priority on the homepage as "sign up".

And speaking of which, the biggest glaring issue with your site is that the "Support" link doesn't go to one of your own feedback sites. Why are you not using your own product? As a potential customer, the immediate answer that springs to mind is "because it's not good enough", and that's the last you'll see of me.

I am a user of uservoice.com. How do you differentiate from your competitors?

I like the idea of 'ready made' customer feedback platforms with analytics but I still sense the hardest problem is left unanswered ... how do I get my customers to participate in the customer feedback process? And to do so with integrity?

Kluster (http://www.kluster.com) took a stab at this game by turning branding/marketing processes into social games, not sure where they are at today with those initial products but that did seem to garner a lot of attention early on.

I like the design and feel of the site. I also like the pricing model. It is really easy to see what you get for what price.

I don't think I would personally buy it because my brain does fine at the moment. I usually figure that if an idea is important enough, I'll read about it in my email enough to think about whether I should do it.

I do however think this is a good way to show to your customers that you care and are welcoming feedback. Keep at it, I think it will do good.

To be honest, I have no idea what it does from looking at the homepage. From the other comments here it seems to be similar to uservoice. That wouldn't have been my first guess.

As you have agreed to in the comments, there are already a few competitors in this space and some of them have been there for a long time. I like your pricing model but I am wondering if that alone would be enough to win against the competition. The core idea is small enough that I can't imagine how different you can get. Have you thought of a customer acquisition strategy that would give you an unfair advantage?

I like the design but don't really get the concept other than providing feedback and others do this already, and cheaper. Idea.informer.com is completely free and uservoice.com is cheaper. Need to get either explain features better or just simplify pricing altogether.

When I tried to view the demo feedback site, I kept getting the following dialog:

This web site needs a different Google Maps API key. A new key can be generated at http://code.google.com/apis/maps/.

On the pricing page, I would make each 'feature' button area clickable to activate the button. As of now you have to click on the checkbox or the text label.

The demo site formatting messes up in IE7.

Seems like a reasonable idea. $19/month is very high for what the product does though. Any comparison to what your competitors are charging? Seems like more of a $5/month type idea.

It might work well for those who have no vision for their own sites. Based on what I read, that's a large population of current sites.