Ask HN: Thoughts on involving marketing and sales depart. when choosing a CMS? I know many of you guys are not a big fan of using a CMS, but when you work in a multi-brand company with a ton of requirements from different departments, things can get really complicated. These guys (https://www.coredna.com/blogs/how-to-choose-a-cms ) suggested using the MoSCoW method. Thoughts? |
Talk to the content managers and people that will be using it every day. Ease of use is key in a CMS. Most enterprise CMS will have functional parity but vastly different UX/UI.
1. See if it has to integrate with any software. Find out what marketing really really needs to still have, and what they could switch out if necessary.
2. See what they do. What kind of changes they need to make and how often. Find out what sorts of changes cannot wait weeks for an IT ticket.
This could narrow it down, and then you can get input from the other departments and iterate toward a decision.
Then have them play with it. They'll probably say oh shit, why can't I just do _____.
In the end, the company is now using several: SugarCRM enterprise, Alfresco, Target Process, Github, etc., based on solving different needs and goals.
That said, everybody seems to move to Wordpress these days. It’s not nearly as diverse as it used to be.
Since Adobe acquired Omniture and some ad management companies, it sells it as an all-in-one marketing platform even though those integrations are mostly worthless. It makes for an awesome marketing demo, but it's ultimately very disappointing.