Blue Apron shares sink after Amazon files meal kit trademark(marketwatch.com) |
Blue Apron shares sink after Amazon files meal kit trademark(marketwatch.com) |
There is one thing where meal startups want to harvest monies from millennial techs with high paychecks, but I'd like a system that teaches and empowers and feeds those making minimum wage.
A standard pantry should be a subsidized allotment of goods, which allow one to make a series of recipes based on a weekly meal plan, then, the inventory should be maintainable by a couple both making min wage and supporting feeding two kids.
The meal plans should be varied enough that you have four different weekly meal plans covering a month.
Week one will be veggetarian focused, two; poultry; three fish; four beef... or some such.
The service should work with "ugly fruit and veggie" suppliers: have you ever shopped at a "Mexican mart" - they have amazing "cosmetically challenged" veggies- for the best prices.
Work with these supermarkets for all vegggies as they already have both the target market and the connections for produce.
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I recently saw a "meal kit" at a grocery store near me, it was $22 for the kit to feed two people and the portions were small, and everything was packaged individually in plastic, in a plastic tray that would become trash with an overly large cardboard printed wrap and shrink wrapped in plastic film... what a fucking waste!
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The standard pantry should also be 100% glass containers (atlas mason) and refillable with minimal marketing and packaging.
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A +1 to "Classico" spaghetti sauce who, as a company, makes all their pasta sauces in actual atlas mason jars. They are typically on sale at Safeway for $2 - which is $2 for both an actual mason jar and the freaking sauce.
If you go purchase a mason jar individually, it is typically more than $2 just for the jar - and these from Classico even have the measuring indicators on them, plus the company is wise enough that their labeling uses weak, water-soluable glue such that one can remove the label easily under hot water...
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So, in short: fuck the current meal delivery systems and they should all fail unless they provide a value much much greater than "im too stupid lazy and rich to cook my own meals"