On your team, how do you all decide which features will go into the next version of your app?

Note the possible answers listed below are not mutually exclusive, nor are they exhaustive. I'm just trying to helpfully give you a prompt :)

Analytics? Intuition? Qualitative User Feedback? Highest Paid Person's Opinion? Majority Rules? Waterfall Roadmap? Whomever on your team argues the most effectively decides?