So however fast/slow that value of that company rises, it's going to be offset against the rise of ETH which has to rise for these investments to succeed, and it has to rise by a lot for these investments to succeed.
So either this investment fails - and you lose money for obvious reasons. Or it succeeds and you lose money because the rise in ETH means you don't get your ETH back.
Also this is an REIT, and this is how they've been doing:
If you bought 1 ETH worth and they converted them for $300.
Later ETH goes down to $100, they can kind of call off the whole thing off by giving people's money - ETH back and claiming they are closing the coin.
If it goes to $400, it will make ETH denominated profits difficult to be paid out.
My tl;dr (from what I could sit through):
33% of the video is spent explaining the existing process of bundling real estate investments. This offering wants to put that process on the blockchain.