The name is probably ironic, but I immediately found it offputting: "In literary criticism, purple prose is prose text that is so extravagant, ornate, or flowery as to break the flow and draw excessive attention to itself."[1]
Ha, I said the same thing when discussing the name, but the rest of the team simply liked it. I don't regret it though, we get to prove we publish the exact opposite. Thank you!