How to take my product to the next level?

2 points by suhastech 8 years ago | 2 comments

Hi,

I'm Suhas. I've been mostly a lurker in here. Few years ago, I had built an app called Horcrux Email Backup. https://thehorcrux.com/ . It's an app that let's you easily backup your emails as well as move your emails between different providers. It got slightly popular when it got on the first page of HN, long time ago.

Thanks to that, It was mostly a passive stream of income for me over the years. I'm starting to believe it was just a passive side project since I couldn't figure out how to scale it, marketing-wise.

I recently did a whole redesign and improvements to the app that I'm quite proud of. Now, I want to get to the hands of the people now. That's just super tricky.

I was wondering if I can get any advise to improve the marketing aspect and make this a sustainable business.

Regards, Suhas

justvidyadhar 8 years ago |

Here are a couple things that can help you get started.

1. Start talking about your product in communities where your most potential users exist. You'll have to manually recruit your users/customers in the beginning.

2. Once you've got good enough users on board(Which you already have, from looking at your website), request for recommendations. This is your the most important litmus test for product growth as it indicates whether your product is good enough to be recommended to their closest friends.

3. Once you have enough confidence, write a blog post on Medium about your product, the story and how it has already helped your early customers/users.

4. Launch it on Product Hunt. Product Hunt is a great place to launch new products and get exposure to potential customers. (https://blog.producthunt.com/how-to-launch-on-product-hunt-7...)

pryelluw 8 years ago |

Someone sent me a link to this question and I recorded a podcast episode answering it. Listen to it here: https://anchor.fm/yelluw/episodes/c36f40

Hope it helps you level up :)