People like many things cold. Salad. Ice cream. Beer. But cold emails certainly aren’t one of them.

Cold emails came as a godsend to the marketers and sales reps who were trying to maximize their campaign outreach. But at some point of time the emails started to get redundant and clog the inboxes of people and what followed next was the outburst of internet users. Thankfully, spam filters and email regulation came into effect and it became very much easier to avoid these emails with a few clicks.

Where marketing emails are quite generic, sales emails, on the other hand, try to sound personal and relevant even though everything in their content screams, “Buy me! Buy me!” and hardly anything else. It has come to a point where these emails have ceased to be attention-worthy and are often considered as spam.

Every company uses such emails in their outbound sales, and for good reason. However, if you want to do things a little bit differently and develop a healthy connection with your customers, it’s time to change a few things to make your emails such that your receivers would be glad to open and answer to.

There is nothing wrong with a cold email if it can deliver something of value to the customer. This can be achieved in many ways:

A connection: In a study by Aberdeen group, personalized emails had 14% improved CTR and 10% improved conversion rate. Specific data and personalized content. Highlighted benefits of your product or service than its features. A laid-back and friendly tone instead of a sales pitch. Any insight or helpful advice about best practices.

Now that you know how a good sales email does its job, a great salesperson does his job in a similar manner.

If your sales team has teamed up against these impersonal cold emails and working to make them more noteworthy and relevant, let us know what’s working great for you at AccountJoy.