The article reveals a few "dark arts" of the PR firm:-

- Twitterbots to "amplify the message"

- "manipulate Google results to 'drown out' negative coverage of human rights violations"

- get Members of Parliament "known to be critical of investigative programmes could be used to attack journalists over minor reporting errors"

- "a team dealing with negative Wikipedia coverage of clients"

and this bit:-

> In 2016 the Bureau revealed a secret $500 million propaganda operation run by Bell Pottinger in Iraq for the Pentagon after the invasion in 2003. It involved making videos which would look like they had been produced by local Iraqi TV stations to spin the news, and recutting insurgent videos with code to track anyone who watched them. When the Bureau revealed this Lord Bell told the Sunday Times that "it was a covert military operation" for the CIA, the Pentagon and the National Security Council and "we were very proud of it".

That's a bit like inciting sex at an orgy.