Consumers are more likely to remain loyal, engage in positive word of mouth, and spend up to $500 extra per month with businesses that provide effortless live chat experiences.

- 79% of businesses say offering live chat has had a positive effect on sales, revenue, and customer loyalty

- 38% of consumers are more likely to buy from a company if they offer live chat support

- 51% of consumers are more likely to stay with or buy again from a company if they offer live chat support

- 63% of people who spend between $250-500 a month online are the most likely to both buy from, and be loyal to, companies who offer live chat

But, there's a disconnect between business and consumer expectations of how live chat should be.