Well, just to get this out of the way: no, it's not in geostationary orbit, it's just a big balloon. It is, of course, not possible to be in a geostationary orbit above Texas anyway, because Texas isn't on the equator.

Anyway, I'd have much more respect for this project if their justification for wanting go launch a giant banana-shaped balloon to fly over Texas were less like:

"One is in terms of arts; this project will help to consolidate the beginning of an art practice, using the sky as a canvas for artistic expressions. Also adding to the visual arts discipline, are all the characteristics of this new practice, like visually communicating with a large audience instantly, or evolving the concept of space in the arts (for example, from perspective to orbital space), and so on."

... and more like ...

"Because it'd be awesome. Duh!"