$0 User Acquisition Challenge If you had no money to acquire users, what would be your step-by-step process? This is how I would do it - 1) Landing page optimization (+ Install analytics - Google Analytics + www.hotjar.com) 2) On-page SEO 3) Content creation - E-books/Reports, Infographics, Audio, Video (Content and Promotional), SlideShare, Good old – Blog posts 4) Email catching with Lead Magnets 5) Content Marketing/Syndication - Q&A sites, Social Media, Bookmarking sites + Off-page SEO 6) Email marketing + Cold outreach 7) Building a community on Facebook + Personal outreach to leads on Social Media(Using free tool like www.keywordsonar.com) 8) Influencer + Blogger outreach(+ Guest posts) & Early adopters 9) PR How would you do this differently? Comment your views :) |