Indeed. Not to mention that the article entirely fails to make its case. The whole premise of the system seems to be to eliminate fraud in a universal hotel rewards scheme by tying points to payments by ethereum. Not only does that require every participating hotel to accept payments in ethereum and only in ethereum - which seems like a huge, show-stopping, give-up-and-try-something-else precondition for success - but I don't see why a bad actor couldn't simply refund the payments out of band, leaving the beneficiary with the points. It is trivially worked around.

Best of luck to the guy, but I don't like this company's chances.