I think this is one good way towards progress in this sense.
And speaking of the whole article more generally - Isn't all of this because of basic evolutionary psychology, and intuitively fairly obvious? Roughly speaking men seek beauty wrt neoteny and fertility, whereas women are more forgiving about appearances so long as men have status and can provide for a family. This isn't a new phenomenon, and even pervades many cultural mythologies.
We thought we worked hard for it, why not show it off?
When I went to interview for classes, I made it my mission to wear something that would show off all the time I spent in the gym and I know I got classes based on the fact that I didn't "look and act like a typical fitness instructor" - I was muscular, young, and came across more like a drill seargent than Richard Simmons.
I've met plenty of women and quite a few men who like the attention.
Even though I'm nowhere near in shape I was back then, when wearing regular professional clothes, I still have people asking me about my workout regimen. I never once hated the attention.
As I find her beautiful, she's very shy and don't have the same point of view on herself, so doesn't see her as a potentially objectified person. I guess there's a part, maybe not that little, of women who feel the same.
As far as I see it, everyone has to change, improve & question their biases so that a culture is created in which men feel neither safe nor the need to become predators and harrasers.