Ask HN: How do you deal with stress over competition?

3 points by devdad 8 years ago | 1 comment

Hi HN. I'm currently building a product that integrates with a segment of restaurants. The product has hit beta and I'm in early talks with owners on implementing it in their establishments. Talks are going forward but are taking forever (by my standards).

I get really stressed that the competition somehow have more effective ways to get their product implemented. How do you deal with this kind of situation?

Our product is the best of the current market segment, but if I'm not first to establish myself in a restaurant that restaurant will be 10x harder to get into my product. The market is big but my local market which I'm targeting first is small.

Sidenote: this is not an app for takeaway.

brudgers 8 years ago |

Keep in mind that in some cultures prolonging talks is a form of saying "No". Continue trying to get to "no" with the current potential customers. But at the same time, keep looking for potential customers who will quickly say "yes". That's who you really want. The two ways to get to "yes" are: finding the right potential customers and building the right product. Mostly it is building the right product and the right product is one that solves an immediate pain for the customer.

Good luck.