Zuckerberg's problem is structural: Facebook makes money by manipulating people into viewing ads. No amount of spin or contrition is going to change that, so he has a tough road ahead.

He can, however, take a page from Google's book: if your underlying business model is a bit scummy, create a ton of other business lines that people love and make them free or inexpensive. Get into moon shots, rockets, self driving cars, etc etc.

Distract us Mark, it's the only way!