I am currently in the process of launching my own Digital Marketing/Growth Agency. Our main areas of work will be across SEO, PPC, & Conversion Rate Optimisation (CRO) - With our main service being full management of all three areas to drive business growth.

Before I make a big push to attract clients I wanted to get some feedback from people on HN that have hired agencies in the past to find out what you look for in an agency and what would make you more or less likely to choose one?

With this information I hope to better structure my business and our market positioning and ensure our website content and marketing addresses key concern areas to help us bring in clients.

Thanks in advance for all your help and advice!