"Even in the premium smartphone segment where Apple operates, it is losing share to Samsung and OnePlus, Counterpoint said. Apple's share in the premium smartphone market (handsets priced above $470) dropped from 59 percent in the holiday season of 2016 to 35 percent during the same period last year, Counterpoint estimates. The OnePlus 5 was the most popular premium smartphone to ship during that quarter, the research firm added."