Ask HN: “Speak in the language of your customer” or “don't use jargon”?

4 points by siddharthdeswal 8 years ago | 3 comments

When they're in conflict, what is more important... "speaking the language of your customer" or "not using any jargon"? Why?

itamarst 8 years ago |

If it's your customer's language then it's not jargon to them, it's just how they normally talk.

matchmike1313 8 years ago |

Because it is something they can relate to and it can build trust and respect if you can be directly on their level with how you discuss various problems or handle conflict.

mchannon 8 years ago |

"Speaking the language of your customer".

One, the customer is always right. This trumps all.

Two, many people (customers included) don't know what "jargon" means.