Right now the way homes get sold in the UK is through aggregators - Rightmove, Zoopla, Onthemarket are where all buyers start their home purchase journey from.

But this is a rigged system, in the sense that it gives brokers immense power and makes them essentially indispensable.

I've been thinking about a different way of doing this - totally decentralised.

Each property has its own website (like this: 110bcamdenstreet.com). Each property website has a messenger bot ('Drift') where buyers can chat with sellers.

It turns out direct property websites (like 110bcamdenstreet.com) actually get really good SEO - and its a great way to stay 'on the market' all the time. When things get serious you can get an actual, fixed price broker to take over to close the deal.

Would you pay £500 to get a property website built for your place? Would such a decentralised system work? Would love to get your thoughts