Ask HN: Has anyone tried "burst" advertising on iPhone/iPad?

2 points by ektimo 15 years ago | 2 comments

Has anyone tried "burst" mobile advertising on iPhone/iPad? How did it work out? Any recommendations for how to decide whether to go for it or strategy?

Thanks!

cmelbye 15 years ago |

What is "burst" advertising?

gyardley 15 years ago | |

It involves a fast 'burst' of ad spend, to drive as many installs as possible in as short a time as possible.

This is because the goal is to get onto a 'top free' or 'top paid' list (for your category or overall) and those are based on a short-term rolling average of units downloaded.

In other words, it's to your advantage to spend your marketing budget all at once, instead of gradually.

Yes, it works, if the budget's high enough and your app's appealing enough for the ad creative to actually drive installs. It can also backfire spectacularly.