Overall we look at thousands of variables with varying degrees of weighting. Can't just use the same generic approach to each different business model as would over-simplify and ignore (or overplay) nuances of specific businesses that could be strengths or weaknesses.

Thank you! We are trying to lead the way with content in the space - we've written a lot about SaaS in the past, but not much about apps in general. It's a hard topic to find credible content on as it's a relatively new space and most of the exits you here about are huge apps like Snapchat and Instagram. 99.99% of apps will never fall into that same bracket but doesn't mean there is not a market to sell.

Thanks! Tried to cover a range of apps in there. We've written extensively about SaaS in the past, but not other apps which are also equally popular.