They actually just called me. A real human being called and said that since I have a cleaning booked for tomorrow, the fact that the site and app is (and will be for at least 24-48 hours) down, I won't be able to confirm with or communicate with the cleaner, so they wondered if I wanted to let the cleaner know and maybe give them my mobile number. They must be making a lot of calls.

Welp, glad they got acquired before this happened. Though perhaps this breach happened because the employees that were protecting the site and company left after the acquisition (pure speculation).