I recognize that as a CBS science/tech correspondent, it is this person's job to write this blog. So in that context, I don't take as much exception to his writing about his decision to quit.

But for an ordinary person, it seems equally as narcissistic to announce your intention to "quit" social media.

Don't announce it. Just do it. Anyone who you care about, or cares about you, is going to find you via another means anyway - email, phone, or in person. And anyone you don't really care about, well, they probably weren't paying attention anyway.

It's about as meaningful as joining a Facebook "Quit Facebook on 01/01/2012!" or something like that. Which is to say, it's not meaningful at all.

No one gives a crap.

why is it so difficult to just not use it?

when i felt things were "out of control" i trimmed down my friend list by half and stopped contributing needlessly (no status updates, photos, comments, etc.)

i'll login roughly once a day, peek at my newsfeed, comment where i feel it's productive and log out.

deactivating your account because you use it alot is stupid since facebook does provide some usefulness. it's all about moderation, no?