Edit: Quote from article to give context to my comment: “What’s at stake if we don’t build a true centralized digital arm is falling further behind the Republicans and continuing to lose ground...”
I'm sure any right-leaning organization trying to do what the article talks about will be labeled as "Russian".
No... Talk about things people care about in a reasonable and inclusive way and you will stand a chance. Otherwise, the number of tech hipsters you summon to do the bidding of the DNC will be irrelevant.
Socialism, open borders, hysteria over every breath the President takes, attacks on law enforcement, attacks on white people, on men, on straight people etc will do nothing but alienate the majority of the country.
I love seeing people write off things like the #walkaway movement as the work of "Russian bots" when myself and many of my (registered) Democrat friends/family (who are not Russian bots, I think) are disgusted with the Democrats and, while not necessarily planning to vote for Republicans, will certainly abstain from voting if the Democrats don't turn things around.