1. It saves your team members time and energy. They no longer have to spend time searching on the web.
2. It encourages continuous learning. They spend a few minutes daily to keep up to date rather than sit through online training which can be expensive, time-consuming and may get out of date.
3. Since these articles are written by the domain expert, they often contain knowledge not readily available in books or online training.
4 It encourages team learning when integrated with a channel.