Is the article supposed to end on a cliffhanger like this?

The better way of course is to do this via inbound marketing and discovery. For example, you make a youtube search for "how do I make my laptop faster under Linux", and then you watch some free videos and maybe even contact some companies to buy their stuff.

The hypothesis behind cold calling and cold emailing is that 90% of customers don't do this for some reason, and are just waiting for some random person to contact them about something new for them to try :)